Road signs concept

People sometimes tend to forget. This is a normal feature of human memory itself throw useless information. In this age of information overload is sometimes the most seemingly everyday things "fly" from memory.

In March 2010 we conducted research on whether motorists know that the maximum speed allowed on motorways. We are surprised that more than half of respondents gave incorrect answers.

This proves once again that any road sign should be as mandatory minimum visual and textual information with certain requirements.

Probably one of the pioneers in breaking stereotypes of road signs was known designer Artem Lebedev. Some time ago he offered an idea that was later successfully implemented in real life.

Purpose of his incarnation was "To bring the message clear in a second way".

Was:

Now:

As our investigations showed, the changes require a lot of road signs.

addition, according to statistics one in ten people suffering from color blindness (inability to distinguish one or more colors). So logically marks "Highway (130 km/h) and Highway (110 km/h) to distinguish the appropriate signature.

Our vision of the concept of innovation, we present an example of traffic sign “highway”, where written permissible speed.

Naturally from us not depend so expensive replacement of a huge number of road signs. But at least we plan to shortly submit its advertising on highways (not only).

 

English version of this information is amateurishly translated. If you have intention to contribute with skilled translation you are very welcome. In return we can offer to arrange a place for your back link on our web site.